Today, organizations may have varying reasons for defining corporate values ranging from following the management practices of their competitors to searching for an effective way to communicate what is expected of employees. Whatever the reason, the ultimate goal of having defined Corporate Values should be to align everyone in the organization to those values in order to get improved results for the organization
Here’s a five-step initial primer on getting to a good corporate culture that drives a culture of continual improvement and supports both top-down and bottom-up initiatives, but of course, any of these list items will just scratch the surface.
First step: Care
Amazingly, this is the first step on most things in life. It’s that way for corporate culture and employee engagement, too. If you don’t care, don’t try to move forward. It’ll just be a joke.
Second step: Define
Most organizations compile a list of nouns and adjectives, call it “core values,” and slap it on multiple walls. It’s never again discussed until an exec wants someone fired, at which point they screech “That’s not within our core values!” If core values don’t come from an objective place and drive towards an intentional culture based upon observable behaviors, they are just words.
Third step: Assign An Owner
It sounds simple, but companies need someone who is directly responsible for culture. Of course, that person can’t do it on their own, but deputize someone to focus on culture and push everyone else in the right direction.
Fourth step: Make measurement decisions
Execs love to bark “what’s measured is what matters.” Because of “The Spreadsheet Mentality,” you better have a way to measure corporate culture. Otherwise no one, especially higher-up, will care.
Fifth step: Tie it to the bottom line
Usually “culture” is about turnover and cost of hiring processes, etc. The problem here is that so much of the hiring process is now automated that companies are already keeping costs down. But having an intentional culture can translate directly to the bottom line in many different ways.