ETW Helps Infusionsoft Scale a Performance-Driven Culture

MESA, Ariz.Oct. 11, 2016PRLog — Infusionsoft, the leading provider of automated sales and marketing solutions for small businesses, successfully adopted the tools of Execute to Win (ETW) to automate a previously manual system of performance management for increased communication and efficiency among its leaders. For Infusionsoft, ETW makes a difference in how managers manage, how employees report their goals, and provides a consistent platform to focus on the culture of performance.

Human Resources Business Partner Specialist Allison Burke speaks to the effectiveness of ETW and the engagement they now see regularly between employees and their leaders, “We have leaders that love looking at ETW to gain a sense of where their team stands and where they, as leaders, need to provide guidance. Since implementing ETW, we’ve increased the visibility to performance that was not tangible before on such a large scale. We love seeing how the leaders engage with their teams through the platform to create a high-performance culture.”

Infusionsoft has always valued the practice of measuring performance to achieve better results. In the early days of the organization, this was managed by an Excel spreadsheet and regular leadership and team meetings. However, with an increased growth rate, Infusionsoft needed to find a way to automate the process while maintaining visibility from the top down. Today 85 percent of employees use ETW on a weekly basis to share what they have done that week to contribute to company goals. ETW provides key information upper management needs for quarterly reviews in one place and enhances the quality of communication between manager and employee.

“I am very excited to be working with Infusionsoft as they scale,” stated ETW CEO Lee Benson. “For a company that experiences such rapid growth, tracking and measuring performance can become a difficult task. With a system like ETW, visibility is maintained, and leaders clearly see the results they need to provide informed coaching and feedback to their employees.”

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About ETW
ETW provides a platform to track, evaluate and measure employee performance against the major objectives of the organization. Easily execute and translate long-term strategy into clear, actionable goals. With ETW you can effectively communicate the company’s roadmap to success and engage everyone throughout the organization with that roadmap. Using ETW your organization can connect employees to strategy and culture to drive sustainable winning results. Visit for more information.

About Infusionsoft
Today, more than 125,000 users worldwide rely on the Infusionsoft Platform to build personal and lasting connections with customers. Infusionsoft provides small businesses with trusted and proven expertise, a powerful platform for sales and marketing automation, and an ecosystem of partners, apps and integrations. Founded in 2001, Infusionsoft is privately held and headquartered in Chandler, AZ. To learn more about Infusionsoft, visit


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