Employee engagement — it’s often iterated, but rarely initiated. Review any organization that has earned a “best place to work” designation and you’ll discover a common thread: employees who are highly engaged.
“The intellectual argument in favor of improving employee engagement is irrefutable,” states a new report on the topic from Demand Metric Research Corp. (demandmetric.com), a marketing research and advisory firm. “Whatever definition one chooses, having more engaged employees should lead to better performance and a variety of improved business outcomes. Yet in many organizations, employee engagement is not a recognized, serious initiative that is viewed as having a measurable return.”
Analysis provided these key findings:
• Engagement follows leadership — 81 percent of organizations with leaders who emphasize employee engagement are getting it, with more than half of their workforce truly engaged.
• Characteristics of more engaged workers include higher levels of revenue, employee retention, productivity, morale and creativity
• 86 percent of organizations with higher levels of engagement agree that an engaged workforce is a key factor in creating loyal customers. Only 54 percent of organizations with lower levels of engagement agree with this effect on customer loyalty.
• Corporate culture ultimately determines the level of employee engagement, and higher levels of engagement occur where the culture is both employee- and customer-centric, not in organizations that are primarily customer-centric.
ETW provides a best practice framework of a goal setting that is outcome based with objective scoring criteria, with a management cadence for ongoing performance management and interaction that establishes and improves transparency and accountability. With ETW you can now better understand the thinking behind your numbers when everyone has a continual improvement mindset and lives for an accountable outcome-driven employee development environment.
ETW, the business operating system for the modern enterprise. Learn more at etw.com or contact me at firstname.lastname@example.org to learn how ETW can be an integral part of your business and performance management operations.