BAIN - “Only 40% of the workforce understood the company’s goals and strategy.”

Employee engagement — it’s often iterated, but rarely initiated. Review any organization that has earned a “best place to work” designation and you’ll discover a common thread: employees who are highly engaged.

“The intellectual argument in favor of improving employee engagement is irrefutable,” states a new report on the topic from Demand Metric Research Corp. (, a marketing research and advisory firm. “Whatever definition one chooses, having more engaged employees should lead to better performance and a variety of improved business outcomes. Yet in many organizations, employee engagement is not a recognized, serious initiative that is viewed as having a measurable return.”

Analysis provided these key findings:

•  Engagement follows leadership —  81 percent of organizations with leaders who emphasize employee engagement are getting it, with more than half of their workforce truly engaged.

•  Characteristics of more engaged workers include higher levels of revenue, employee retention, productivity, morale and creativity

•  86 percent of organizations with higher levels of engagement agree that an engaged workforce is a key factor in creating loyal customers. Only 54 percent of organizations with lower levels of engagement agree with this effect on customer loyalty.

•  Corporate culture ultimately determines the level of employee engagement, and higher levels of engagement occur where the culture is both employee- and customer-centric, not in organizations that are primarily customer-centric.

ETW provides a best practice framework of a goal setting that is outcome based with objective scoring criteria, with a management cadence for ongoing performance management and interaction that establishes and improves transparency and accountability. With ETW you can now better understand the thinking behind your numbers when everyone has a continual improvement mindset and lives for an accountable outcome-driven employee development environment.

ETW, the business operating system for the modern enterprise. Learn more at or contact me at to learn how ETW can be an integral part of your business and performance management operations.

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